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The Great GoogaMooga, a Bonnaroo for Brooklyn Foodies, Reveals Lineup

By Jess Wisloski | April 24, 2012 3:41pm

PROSPECT PARK — Bonnaroo fans can fuhgeddaboudit. The Great GoogaMooga is coming to Brooklyn.

The first-ever GoogaMooga festival — a foodie's paradise billed as "an amusement of food and drink" — is expected to rock Prospect Park May 19 - 20, with a line-up of bands that was tweaked Tuesday to add The Roots. 

Free tickets for general admission to the two-day show, run by Bonnaroo brainchild Superfly, were released Tuesday via Facebook, Twitter and the event's website but sold out within two hours. Performers Hall and Oates and Holy Ghost! are also in the musical lineup, which was first announced Monday.

Organizers expect as many as 40,000 fans a day in the park's Nethermead Meadow.

What sealed the deal for the giant festival was Superfly's track record running Bonnarroo, a four-day rock gala held each June outside Nashville on a sprawling farm. The Brooklyn clean-up isn't expected to be a problem, said Prospect Park Alliance spokesman Paul Nelson.

"They have a good record from what we’ve seen at other locations, like at Bonnaroo, and stuff like that, for cleaning up," Nelson said. "That made us feel a little more confident giving them the permit."

The main attraction is likely to be the food.

Seventy-five restaurants are set to take over the meadow, a 25-acre space at the center of the 585-acre park.

Celebrity chefs, including TV star Anthony Bourdain, Craft chef/owner and Top Chef judge Tom Colicchio, Terrace's Jean-Georges and BaoHaus's Eddie Huang, are headlining the event and will create signature dishes that GoogaMooga visitors can taste on small and large plates. 

Favorite city restaurants like Mile End Delicatessen, Momofoku Milk Bar, M.Wells, The Spotted Pig, Blue Ribbon and Roberta's are set to dish up food from noon to dusk, accompanied by 20 musical acts on two stages.

There will also be 35 brewers and 30 winemakers, according to GoogaMooga's website.

Tickets prices for the add-on Extra Mooga event with access to special shows and tastings are a steep $249.50, just $10 less than the packages still on sale for the Bonnaroo fest. The Prospect Park Alliance, which supports the park with restoration efforts and programming, will receive a donation from event's proceeds.

While Bonnaroo lasts four days on a 700-acre farm 60 miles from the closest city, Nashville, Googamooga will be surrounded by grassy hills in the park designed by Frederick Law Olmsted and Calvert Vaux, just six miles from central Manhattan.

"We think it’s a good showcase for Olmsted and Vaux's masterpiece," Nelson said.