CHELSEA — Fashion Week typically conjures up images of thin models in elaborate, flowing gowns — but flashy gym chain Equinox is celebrating this year's Fashion's Night Out with fitness fashionistas in yoga pants and muscle shirts.
The trunk show is taking place Thursday at 6 p.m. at the gym's clothing shop, at 450 W. 17th St. It will feature such high-fashion activewear brands like De Rigueur, Lululemon, Mavor Deuce, and Equinox Orange Label.
Visitors to the Equinox shop will get a free three-day trial to the club with their visit.
As one of the events that are open to the public, "Not For The Fashion Weak" is likely going to show off a different side of fashion — one that involves a little more sweat than some of the other shopping experiences in the neighborhood.
Customers hoping to have something to help them clean up a bit after their fitness-shopping experience can also head around the corner to Malin+Goetz at 177 7th Ave. Starting at 6 p.m., the hair and skin care shop is celebrating Fashion's Night Out with a Britpop DJ, complimentary refreshments, and specials on products.