The DNAinfo archives brought to you by WNYC.
Read the press release here.

Inwood Shop Hopes to Break Breastfeeding World Record

By DNAinfo Staff on August 4, 2011 6:26am

INWOOD — An Inwood lingerie shop is hoping to make breastfeeding history this weekend — joining with others around the world to break the world record for simultaneous suckling.

Brazen Lingerie, on Dyckman Street between Seaman and Payson avenues, is one of 238 public sites participating in the "Big Latch On" to take place Saturday at 10:30 a.m.

Thousands of moms will have to turn out for the event and successfully feed their little ones for a full minute in order to beat the October 2010 record of 9,826 breastfeeding mamas, set by an international group based in the Philippines, a statement from the organizers said.

Anina, the owner of Brazen Lingerie who declined to give her last name, said the purpose of the "Big Latch On" is to raise awareness about breastfeeding issues and to help remove the taboo from nursing in public.

“You hear horror stories of people in restaurants saying, ‘Eww, can you cover up? I’m eating,’” she explained. “A lot of women are exhausted from having to defend themselves.”

Anina, who hosts a monthly breastfeeding support group at her shop, also emphasized the educational benefits of greater openness.

“If you had a baby tomorrow, would you know how to breastfeed?” she asked. “Probably not, because you never see it.”

Warned by organizers to “prepare for more people than you expect,” Brazen Lingerie plans to put up a canopy tent outside its Dyckman Street storefront, laying blankets on the ground for moms to sit on.

Participants can stick around after the infant feeding frenzy for a chance to win raffle prizes like a baby carrier from The Art of Baby Wearing, a free lactation consultation or a $50 gift certificate to Indian Road Café.

The Inwood Tea Bar will provide complimentary — and caffeine free — herbal refreshments.