MANHATTAN — Ivanka Trump's family isn't the only thing that's about to get bigger — the expectant mom who's about to give birth is also moving her jewelry store from the Upper East Side into larger digs in to SoHo that's three times the size of her current shop.
Trump is moving from a 1,100-square-foot space at 685 Madison Ave. between East 61st and 62nd streets to a 3,100-square-foot duplex at 109 Mercer St. between Spring and Prince street, a broker for the deal said in a statement.
She'll be subleasing her Madison Avenue space to jeweler Aaron Basha, who reportedly beat out perfumery Bond No. 9 for the digs, the New York Post reported.
Basha's original shop is across the street in the Helmsley Carlton House, the sales team of Faith Hope Consolo and Joseph Aquino, of Prudential Douglas Elliman's Retail Group
"This was a complicated series of transactions but the move for Aaron Basha has secured a bigger space and better presence on a rarified block he is so completely identified with," Consolo said. "And the downtown direction for Ivanka Trump is an important step for her bold and dramatic designs because it takes her to a distinctive center of innovative style."
Trump's new area is home to such recent arrivals as Balenciaga, YSL, Agent Provocateur and Rag & Bone, the brokers said.
"We feel downtown is more simpático with the energy of the brand," Trump told the Post. "We will be able to have events there and work with some of our existing partners and clients."
Her Madison Avenue store will close at the end of the month. The new store — with a reported asking rent of $395,000 a year — is slated to open in the fall.
