By Julie Shapiro
DNAinfo Reporter/Producer
FINANCIAL DISTRICT — Downtown's lunch scene is getting a boost this week with the long-awaited opening of Luke's Lobster on S. William Street this Friday.
The owners of the fledgling fresh-seafood chain announced the opening date via a music video posted on their website over the weekend.
The video shows owners Luke Holden and Ben Conniff painting the inside of the new eatery a bright red-orange. When "You Can't Hurry Love" by Diane Ross & the Supremes comes on, they break into a dance, paintbrushes and all. At the lyric, "You just have to wait," the June 3 opening date flashes across the screen.
Holden and Conniff launched the first Luke's Lobster in the East Village in 2009 and quickly gained a following for their spice-dusted Maine lobster rolls, with additional locations opening on the Upper West Side and Upper East Side and in Washington, D.C.

The new 18-seat Financial District outpost will serve the same popular combination of chowders and lobster, shrimp and crab rolls, along with Maine microbrews.
Luke's Lobster, 26 S. William St. near Broad Street, is scheduled to be open 10:30 a.m. to 11 p.m. daily starting Friday, according to the liquor license application.