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Madonna's Fashion Line Uses East Village Dive Bars for Photo Shoot

By Patrick Hedlund | February 24, 2011 1:26pm

By Patrick Hedlund

DNAinfo News Editor

EAST VILLAGE — Notoriously grungy Second Avenue saloon Mars Bar has been acting more Madonna than Megadeth lately.

The dank dive at the corner of East 1st Street, which is set to close in matter of months for a large-scale renovation, recently played host to a fashion show for the clothing line "Material Girl," run by Madge and her daughter Lourdes Leon.

Kelly Osbourne, daughter of rocker Ozzy and the new face of "Material Girl," posed for pictures inside the graffiti-covered Mars Bar and Lit Lounge, also on Second Avenue, as the bar regulars reportedly looked on.

"Yeah, there were people drinking there and it was, like, three in the afternoon. And it's, like cool," Leon told Women's Wear Daily, according to EV Grieve. "There were some interesting people there. I think they didn't even notice that there was, like, a girl in short shorts being photographed."

Ads for the clothing line will first appear in fashion magazines' April issues.