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Hell’s Kitchen Tower Hosted Bravo Reality Crew

By DNAinfo Staff on February 1, 2011 12:09pm

By Tara Kyle

DNAinfo Reporter/Producer

MANHATTAN — If anyone doubts that times have changed in Hell's Kitchen, the arrival of a glitzy reality television show and their attending production crews should put them on notice.

For a four-week period last summer, 12 aspiring designers appearing on Bravo's "The Fashion Show: The Ultimate Collection" lived in apartments at 505 W. 37th Street. The Tenth Avenue building, part of the Hudson Yards development, is one of a slew of luxury towers that have cropped up in recent years in the formerly gritty neigborhood.

Producers for the reality show, which is hosted by Isaac Mizrahi and Iman and held its season finale last week, approached real estate firm TF Cornerstone about the building because of its proximity to the Garment District, according to TF Cornerstone spokeswoman Sofia Estevez.

The celeb appeal of Mizrahi and Iman compelled the buildings management to agree to the deal on the condition that the film crew not alter any apartment and maintain respect for the privacy of other building residents, according to a spokesperson for the building.

Amenities at the building include a fitness center, landscaped courtyards and roof decks, reflecting pools and a billiards room.

The show's season two winner is Brooklyn-based F.I.T. grad Jeffrey Williams, whose dresses Mizrahi described as eliciting gasps and bringing "a magic to this competition."