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Read the press release here.

'Mad Men' Premiere in Times Square Attracts Thousands of Fans

By Della Hasselle

DNAinfo Reporter/Producer

MANHATTAN — Thousands of "Mad Men" fans packed into Times Square for the season four premiere of the hit show Sunday night, many of them dressed up like characters from the circa-1964 drama.

Cast members from the show also turned out for the 9 p.m. premiere, which aired a full hour before everyone else on the East Coast watching at home.

“It’s a dream come true to be here in the middle of Manhattan for the premiere,” Elizabeth Moss, the actress who plays Peggy, told the Daily News. “I live in New York. I love this city and I’m proud of it.”

Moss also celebrated her 28th birthday at the event, with a giant pink cake and sparklers, the paper said.

Tens of thousands of fans show up at the Mad Men Season Four Premiere in Times Square Sunday night.
Tens of thousands of fans show up at the Mad Men Season Four Premiere in Times Square Sunday night.
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Flickr/adrants

Abby Pearson, 21, a fashion student from Missouri State University, came dressed to look like a resident of Madison Avenue in the late 1960s.

“If only I could dress like this everyday and not get strange looks on the subway,” Pearson told the News while showing off her pearls, red high heels and A-line skirt.

Lester Parry, 32, an advertising agent wearing a gray suit like Don Draper, played by Jon Hamm, reminisced about an era that was known for its three-martini lunches.

“It’s interesting to see how much fun they used to be having at work,” Parry told the News.

The popular show Mad Men is in their fourth season.
The popular show Mad Men is in their fourth season.
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Flickr/Dierdre Boyer