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The Standard East Village, Hipster Coffee Open as Nevada Smiths Moves On

By Serena Solomon | November 29, 2011 8:54am

The new Cooper Union building, on East Seventh Street and Third Avenue, is the location of new hipster coffee joint Au Breve. Store manager Edward Klaynberg said the cafe was in its “soft opening” phase. While the Brooklyn Roasting Company coffee, macaroons and organic marshmellows have been selling for two weeks, Klaynberg said sandwiches, wraps, Rishi tea and a selection of breakfast snacks will be available in the next few days. The cafe is privately owned and rents its space from the university, along with the Milavec Hakimi Gallery. And, yes, free WiFi is available.

Although the seafood-focused restaurant Prima at 58 E. First Street has only been open for three weeks, it has already been operating as a cafe during the day. The restaurant is on the Ninth Street Espresso training program so the coffee bean used is Intelligentsia, according to coffee manager Eric Seider. The Payard pastries are another nice addition, as is the free WiFi, ample seating and numerous power outlets. The coffee is only served from 9 a.m. until 5 p.m., and the restaurant is hoping to open for weekend brunch soon, according to Seider.

As restaurants transform into cafes in the East Village, cafes become wine bars on the Lower East Side. Brown Cafe at 61 Hester St. will open on Friday nights as a cava and wine bar for the month of December, according to the Bowery Boogie. An employee at the cafe confirmed the news to DNAinfo, adding the move is a trial run that could be extended. 

The Cooper Square Hotel on the corner of East Fifth and Third Avenue has officially become the Standard East Village — the fifth addition to hotshot hotelier André Balazs’ hotel family. However, to reassure local residents the inn would not become a new nightlife destination like its Meatpacking District sibling, Standard spokesman Stan D’Arde said it would be “a more mellow alternative.”

T-shirt company Reason has opened an outpost in the East Village, at 436 E. 9th Street, according to Complex and the company's website. The brand, founded in 2004 by Philip Bassis and Jon "DJ PRICE" Totaro, has expanded into full-fledged menswear in recent years with caps, button-down shirts, knits, denim and accessories, according to its website. And so customers know they are special, each piece is individually numbered, and only a small number of each product is made.

A new Papa John’s pizza location could be opening this Saturday at 343 Grand St.Bowery Boogie noted. The blog reports the chain’s familiar signage has been revealed and the space is in full renovation mode.   

Nevada Smith's, the popular East Village soccer bar, has closed its 74 Third Ave. location in preparation for its new venue, the Village Voice reported. “All good things much come to and end.... except Nevada Smith's,” declared the bar’s website, reminding loyal patrons of its new venue only blocks away on Third Avenue between East 12th and 13th streets. The opening has been scheduled for early next year. Nevada Smith's and others on the block area making way for a new development, according to EV Grieve.

After numerous run-ins with the Department of Health, Joe’s Bar on East Sixth Street appears to be closed again, EV Grieve reported. The classic dive bar was momentarily shut down by the DOH in October — with 71 points in violations — and reopened again, only to appear shuttered last week. A call to the bar revealed the pub's number has been disconnected.