By Patrick Hedlund
DNAinfo News Editor
LOWER EAST SIDE — A new guerrilla marketing campaign that plays off of a slogan familiar to millions of straphangers is encouraging local skateboarders to open up about their favorite skate spots around the city.
A handful of subway-themed posters with the words “If You See Something, Skate Something” were recently plastered on walls around the East Village and Lower East Side, asking skateboarders for the best places to shred.
“If you a see a possible ledge spot, rail, or gap on the street or in a park, don’t keep it to yourself,” the flier reads, playing off the MTA’s “If You See Something, Say Something” notices telling riders to report any suspicious activity in the subway system.
“Don’t tell a cop, tell a friend or an NYC Skate Employee. Or call the toll-free Shred Hotline,” the poster continues, with a fake phone number included.
An accompanying website, skatesomething.com, is selling copies of the poster as well as T-shirts emblazoned with the slogan.
The people behind the “Skate Something” campaign are working to develop the website into a resource where skateboarders can share unknown skate spots throughout the city, according to NY Skateboarding.
A request for comment was not immediately returned.
A spokesman for the MTA was not aware of the fliers and declined to comment on the situation.