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Matt Damon Endorses Bloomberg in Video

By Heather Grossmann | September 18, 2009 4:38pm | Updated on September 18, 2009 4:36pm

By Heather Grossmann

DNAinfo Reporter/Producer

The Building and Construction Trades Council endorsed him Thursday morning. Thirty other city labor organizations are lined up behind him, too. Colin Powell's got his back.

But Mayor Michael Bloomberg wanted more. He wanted Matt Damon.

The mayor stole the spotlight from the primary candidates on Tuesday with a cameo role in Damon's upcoming movie, during which Bloomberg bestows an endorsement on the actor's character. Damon returned the favor on Wednesday with a video testament back to Bloomberg.

In the tongue-in-cheek piece, Bloomberg pleads for an official statement of support from the actor, while Damon ponders the value of a celebrity endorsement—"Do you focus group this stuff?"

After some negotiation, Damon agrees to do the deed, but only if they can be original about it. The video ends with Bloomberg and Damon in suits doing the most stereotypical endorsement ad possible. Cue laughter.

A tiny smirk appears to tug at Bloomberg's lips when he responds to Damon's good luck wishes with: "Thanks, need it."

The new best friends have been tight for a while. Both are from the Boston area and in a Daily News reporter's video shot on the movie set, Damon said, "I think so highly of Mike Bloomberg that he was the only guest at my wedding."

"All young sex symbols know each other," Bloomberg added.

Damon just moved to the city last week, he said, but he is still registered to vote in his last home state, Florida.