Quantcast

The DNAinfo archives brought to you by WNYC.
Read the press release here.

'2 Dough Boyz' Serving Up '90s Hip-Hop-Inspired Cookie Dough on W. 14th St.

By Maya Rajamani | August 24, 2017 5:39pm
 Edible cookie dough cart 2 Dough Boyz recently set up shop at the Gansevoort Market on 14th Street. 
2 Dough Boyz
View Full Caption

CHELSEA — They love the dough.

A cart doling out scoops of edible cookie dough in flavors inspired by '90s hip-hop has set up shop on West 14th Street

2 Dough Boyz opened at the Gansevoort Market, at 353 W. 14th St. near Ninth Avenue, last week, cofounder and Chelsea resident Matt Maroone told DNAinfo New York.

Patrons can order four different hip-hop inspired dough flavors, including a sugar cookie dough with sprinkles and white chocolate chips called “Confetti To Die” that pays homage to Bed-Stuy rapper Biggie Smalls and his first album. The cart also features a chocolate chip dough with Reese’s Peanut Butter Cups and M&M’s called "Nuttin’ Butter G Thang" inspired by the Dr. Dre and Snoop Dogg hit.

 

2 Dough Boyz is inspired by NYC, the 90s, hip hop and all things delicious. Chocolate Chip Hop Hooray, our top selling flavor, remains the gold standard of 2 Dough Boyz cookie dough. It's classic chocolate chip cookie dough. Raw, rich and ready to eat! Gansevoort Market, 353 W. 14th St. We here all day! @gansmarket (All "covers" are classified as fair use parody work for promotion only.) • • • • • • • • • • • #cookiedough #cookies #cookie #cookiepops #cookieart #cookiemonster #cookietime #dessert #desserts #dessertporn #desserttable #desserttime #dessertbar #dessertstagram #dessertgram #sweet #sweets #sweettooth #sweetness #nyc #nyceats #nycfood #nyc🗽 #nycfoodie #nycdining #meatpackingdistrict #meatpackingdistrict #manhattan #chelsea #newyork #newyorkcity

A post shared by 2 Dough Boyz (@2doughboyznyc) on

“I always wanted to do something really fun — have a brand that was really fun — and obviously cookie dough is kind of a fun food, so it kind of all just went together” said Maroone, a former music executive. 

He and his wife worked for months developing recipes in their kitchen, a process that took a lot of “trial and error,” he admitted.

 

#Repost @twobrunchgirls (@get_repost) ・・・ 🍪 Attention to all my cookie lovas out there 🍪 There's a 🆕 spot slinging the tastiest cookie dough (and bumping the best 90s hip hop 📻) in NYC: 2 Dough Boyz, located outside the Gansevoort Market in Chelsea. Step to it to eat insane flavors like The World is S'mores & Confetti to Die 🤤🍫🍭 #twobrunchgirls #2doughboyz ••••••••••••••••••••••••••••••••••••• #f52grams #nyfoodgram #nyc #newyork #newyorkcity #forkyeah #kitchen #NYC🍴#EatingNewYork #food #nyceeeeeats #foodporn #chewyorkcity #topfoodnews #nycfood #eatingnyc #eatupnyc #newforkcity #eaternyc #nycdining #cookies #cookie #foodlover #cookiedough #smores #sprinkles #foodie #foodporn

A post shared by 2 Dough Boyz (@2doughboyznyc) on

“Obviously… you have to make it safe to eat on a mass-produced level… and obviously it has to taste good,” Maroone explained. “Now we’re trying to figure out how… to keep up with the demand.”

The cart's cookie dough comes in three different sizes — the $6 “Little Wayne,” the $9 “Fat Joe” and the $12 “Big Pun,” according to the company’s website.

Maroone worked with a group of friends to come up with the hip-hop-inspired names.

“It spiraled out of control in a good way, kind of like a creative dump,” he said. “The names instantly came.”

The cart is currently operating on the sidewalk in front of the market, but moves indoors when it rains, he noted.