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Manhattan-Based Creative Agency Latest to Join DUMBO Tech Hub

By Alexandra Leon | October 18, 2016 3:43pm
 Manhattan-based creative Agency B-Reel will be moving into the
Manhattan-based creative Agency B-Reel will be moving into the "Dumbo Heights" campus at 77 Sands St.
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Kushner Companies

DUMBO — A Manhattan-based creative agency is the latest company to announce its move to the new high-tech "Dumbo Heights" campus.

B-Reel signed a 10-year lease for a 13,500-square-foot space at 77 Sands St., according to developer Kushner Companies.

The agency — which handles brand strategy, advertising, design and innovation for companies like Google, Facebook Messenger and Nike — is moving from its current headquarters at 401 Broadway in TriBeCa.

The 1.2-million-square-foot Dumbo Heights complex, formerly owned by the Jehovah’s Witnesses, is part of Kushner Co.’s “high-tech urban campus” where companies like Etsy, WeWork, Bluestone Lane, Taco Dumbo and Dig Inn have already leased office space. 

The development, which is still under construction, will include design shops, a boxing gym, a yoga studio and at least four food establishments. It’s expected to house 7,000 employees once it’s completed. 

"Dumbo Heights" will also be home to the “Brooklyn Tech Gateway,” a new public plaza that will run along Sands Street from Adams to Jay streets featuring wooden benches, charging stations, plants, public art, and pedestrian and bike pathways. 

"Dumbo Heights feels like it’s been built around the concept of community,” said Andy Williams, a managing director at B-Reel, in a statement. 

“Community is very important to us. Looking out over Dumbo, it could be mistaken for a European city with the waterways, ferries, parks, bike paths, artisans and convenient transit. It will be a refreshing change of environment from the intensity of Manhattan."

Another Manhattan-based company, Wipro Digital, announced in September that it would be moving from Union Square to a 18,800-square-foot space in Dumbo Heights that it will share with partner organization Designit.