LOWER EAST SIDE — The International Center of Photography will open its new museum at 250 Bowery on June 23, premiering with a social media-infused exhibition focusing on self-identity and public presentation — the first step toward an all-new, digitally minded focus for the museum.
“Public, Private, Secret” features both historical works from artists like Andy Warhol and real-time streams of photos and videos from social media, aimed at crafting commentary on issues surrounding identity and how images can instigate social change — which is right in line with the museum’s overall mission, according to executive director Mark Lubell.
“ICP’s mission has always been to examine how images impact and influence social change, which is particularly critical now that mobile devices and social networks have made us all image-makers,” he said.
The new space will also feature a surveillance “clock” designed by artist David Reinfurt.
The museum decided to relocate in 2014, near the end of its 40-year run at its space at 43rd Street and Avenue of the Americas in Midtown. The move to the Lower East Side is part of an effort to evolve and revitalize its image, Lubell told the New York Times.
Lubell hopes the rebranding and relocation will draw larger crowds and attract new benefactors, according to the Times.
The new exhibition will run from June 23 until January of next year. The museum’s hours are Tuesday through Sunday, from 10 a.m. until 6 p.m., with extended hours on Thursdays until 9 p.m.
The cost of admission is $14 for adults, $12 for seniors, and $10 for students. Children 14 and under can enter for free.
More information about the exhibition can be found here.