TRIBECA — A new TriBeCa CrossFit studio is hoping to add some Downtown cool to the grueling workout.
ICE NYC (ICE is an acronym for Infinite Crossfit Experience) is promising a luxe gym, with some added fitness star power. Camille LeBlanc-Bazinet — winner of the CrossFit Games in 2014, a championship that comes with the title of "Fittest Woman on Earth" — is the studio's director of programming.
The 27-year-old will lead workouts and guide the CrossFit plan for all levels — a conditioning program that uses repetitions of aerobic and body-weight exercises, gymnastics and Olympic weightlifting.
The gym's owner, Izzy Levy, said his ICE concept is trying to change the way some people think of CrossFit.
"They see it as this intimidating, bare-bones exercise where you're hauling cinder blocks in basements — I want this gym to be more like the Equinox of CrossFit," said Levy, who's also a trainer.
The studio, slated to open on Jan. 18 at 93 Worth St., has more of a "spa-like" atmosphere, he said, and will have lockers and laundry service for members — along with their own cold-pressed juices.
With LeBlanc-Bazinet's role at the gym, Levy said the studio is also honing in on another important aspect of CrossFit — female empowerment. "I think CrossFit has always been a really incredible, powerful way for women to work out, and our gym is more focused on women."
The gym will also offer yoga, rowing and high intensity interval training (known as HIIT) classes. Programs for kids will also be available.
A gym membership will cost about $200 to $300 per month.