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Nail Salon Channels SoHo's Industrial Past

By Kayla Epstein | December 10, 2013 9:15am
 Tenoverten opens in SoHo on Wednesday.
Tenoverten Opens in SoHo
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SOHO — An upscale nail salon outfitted with iPads for customers to use is opening its third location in SoHo on Wednesday.

The newest outpost of tenoverten, at 132 W. Houston St. and Sullivan Street, was designed to recall the neighborhood's industrial past, mimicking old SoHo lofts with a floor made of rustic wooden planks and lights made of copper piping attached to the ceiling with pulleys.

"Every [tenoverten] location is a little bit different," co-owner Nadine Ferber said. "The design here is really cool and welcoming."

Their SoHo spot also has a vintage banquette made from wood reclaimed from a Brunswick bowling alley lane, and a 400-square-foot outdoor patio that can accommodate outdoor manicures and pedicures.

The salon will join the original TriBeCa location, which opened in 2010, and one in Le Parker Meridien Hotel in Midtown, which opened in June 2012.

Ferber and co-owner Adair Ilyinksy, who live in TriBeCa, first conceived of tenoverten — named as a play on 10 fingers and 10 toes — as a comfortable, upscale space for manicures and spa treatments, with extras like iPads to make the experience more fun.

Services at tenoverten's SoHo spot will range from $10 for a polish change to $65 for a custom pedicure. Starting in January, the salon will offer a range of waxing services, including $50 eyebrow shaping with a specialist.

Ferber said customers are willing to pay extra for tenoverten's hygienic standards, natural products and relaxing vibe. Polishes include Chanel, Nars and RGB, as well as tenoverten’s own in-house line.

“People like to come here because they don’t have to worry about the products being used in the services," Ferber said.

Ferber hopes to expand tenoverten beyond Manhattan but said details are not yet final.

Starting Dec. 11, tenoverten's SoHo location will be open from 10 a.m. to 10 p.m. Monday to Friday and 10 a.m. to 8:30 p.m. Saturday and Sunday.