WASHINGTON HEIGHTS — People's Theatre Project co-founder Bob Braswell is pledging to take it all off — almost — while running through northern Manhattan in an attempt to spur donations for an upcoming fundraiser for the nonprofit.
The People's Theatre project is in the midst of an Indiegogo campaign to raise $50,000 to fund groups theatrical training and community programs. The drive has already raised over $17,500. Organizers are hoping to reach $20,000 Tuesday as part of #givingtuesday, a national movement founded last year by the 92nd Street Y aimed at foster donations on the Tuesday following Thanksgiving.
Should the theatre group reach their goal, Braswell says he'll run up Broadway wearing tennis shoes and reindeer shorts. The executive says he's not afraid to make a fool of himself.
"Growing up I heard a lot of stories from my parents when they were about how streaking was big in the seventies and eighties," Braswell told DNAinfo New York Tuesday morning. "I always thought it was time for it to make a comeback."
Now in its fifth year, the People's Theatre project runs community programs that serve more than 400 children, teens and adults weekly. The group's 2013 season offers theatrical training and has helped uptown residents create original plays based on tenants rights and immigration issues, healthy eating habits, and social justice.