ASTORIA — Is there such a thing as too much froyo?
A new frozen yogurt shop is opening soon on 30th Avenue in Astoria — a neighborhood that some say has had its fill of froyo joints, with at least five other spots in the neighborhood that serve up the low-fat dairy treat.
Fresk'o announced its presence to the neighborhood recently with a "coming soon" banner on its boarded-up storefront, which used to house a florist. The news prompted local blog We Heart Astoria to post a poll asking readers: "Is There Too Much Frozen Yogurt in Astoria?" Almost half of respondents said yes.
But on its website — owners did not respond to requests for an interview by press time — Fresk'o promises to offer something different, serving regular Greek yogurt alongside the frozen kind.
"By offering traditional Greek yogurt in addition to its beloved frozen counterpart, we just aren’t your dime-a-dozen local froyo shop," the site says, pitching itself as an option for both breakfast and dessert. The website also says the new business is run by a Greek family with 75 years of experience making yogurt.
The menu shows a host of toppings — fruit, nuts, assorted cereals, candy and a roster of sundae sauces like hot chocolate and caramel, and a list of rotating yogurt flavors with options like Thin Mint cookies, salted caramel popcorn and root beer float.
There are five other frozen yogurt shops in Astoria in addition to newcomer Fresk'o, including two also on 30th Avenue — a 16 Handles location and Mama Self-Serve Frozen Yogurt. Also in the neighborhood is a Red Mango on Steinway Street, 32 Degrees Froyo Lounge on 31st Street, and Vanilla Sky on Broadway.
A woman passing by, who declined to give her name, said she didn't mind having more froyo competition in the neighborhood.
"I like frozen yogurt. Frozen yogurt is nice," she said.