PARK SLOPE — A new gallery on Fifth Street is promising to offer high-quality art that costs as little as brunch for two at Al Di La.
Ground Floor Gallery will specialize in showcasing work by emerging artists who don't have gallery representation, which means prices will be well below those found in traditional art centers like Chelsea, said co-owner Krista Saunders.
"We're definitely selling work that's at a more affordable price point," Saunders said. "It's work that everyday people hopefully will want to connect with and own."
The gallery's debut show, by artist Lori Nelson, has prints starting at under $50, watercolors for $225, and paintings ranging from $400 to $2,500.
Saunders opened the gallery with Park Slope resident Jill Benson, a fellow art lover who she met when the two were both docents at the New Museum. The duo have paired up in the past to display art at offbeat locations, like Vax Moto, the motorcycle garage on Third Avenue, and the historic Old Stone House on Fifth Avenue.
At Ground Floor Gallery, artists will have a chance to interact directly with potential buyers. The artist whose work is on display will be considered the gallery's "artist-in-residence," and they'll spend one day a week minding the gallery.
"That way they'll have a direct connection with people in the neighborhood and a connection with clients and speak to them about the work while it's up," Saunders said. "You get to know the person behind the work and the story behind the work."
Ground Floor gallery, at 343 Fifth Street, will be open Friday through Sunday, 12 p.m. to 7 p.m. and Monday through Thursday by appointment.