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C-Town Facelift Just Beginning, Owner Says

By Meredith Hoffman | October 4, 2012 6:57am

WILLIAMSBURG — The owner of the Graham Avenue C-Town, which has already seen had a dramatic makeover, says he's just getting started.

Anthony Diaz says the discount grocer, whose recent renovations have shocked shoppers, is only about a quarter of the way done.

"We plan on upgrading just about everything in the store," Diaz said. "We are only about 30 percent complete!"

The shop, which suddenly started offering a robust selection of produce, organic meats, cheeses and other high quality foods this summer, will soon be totally revamped, he said.

Diaz plans to remodel the deli department and to tack on more refrigerator space for beer, cheese, cold cuts and prepared foods. He also plans to further expand the produce department and the frozen food section for more variety of vegetables and ice creams.

Moreover, he wants to replace all the dairy and frozen food cases with "higher and narrower equipment," Diaz said.

"There is also a bunch of work being done on the basement and [the] operations end of the business to help support the upgrades," he said, noting that flaws in the ceiling and floors would also be repaired.

And clients looking for a late-night fix might also soon be in luck, since Diaz said the store is considering extending business hours after the current closing time of 11 p.m.

But even as C-Town steps into the future, Diaz prided himself in the spot's storied past.

"The store was called Granziano's until 1993 when it changed to the C-Town banner," he said of the grocery, which first opened in 1943. "Many of our customers have been shopping here since before it changed to C-Town"