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25 Bucks Gets You a Dollar at the Armory Show

By DNAinfo Staff on March 3, 2011 4:29pm

Reed Seifer's exhibition booth in Pier 94, where he has hanged his dollar bills.
Reed Seifer's exhibition booth in Pier 94, where he has hanged his dollar bills.
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DNAinfo/Elizabeth Ladzinski

Elizabeth Ladzinski

DNAinfo Reporter/Producer

WEST SIDE — Would you pay $25 for a $1 bill?

At this year's Armory Show, the show's commissioned graphic designer Reed Seifer is selling exactly that: a one-dollar bill hand-imprinted with the words, "New York is a lot of work," in a choice of black or white font, for $25.

Seifer, a New York native, has printed, signed and is selling a portion of an edition of 1000 of the bills from his exhibition booth at Pier 94.

Viewers have had differing opinions about what message Seifer is trying to convey with his art, but he said that's exactly what he's going for.

"I love art that allows the viewer to make their own decision on what it means," Seifer said. "I enjoy the multiple interpretations."

A close-up of the dollar bill stuck to the floor. It's part of the presentation.
A close-up of the dollar bill stuck to the floor. It's part of the presentation.
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DNAinfo/Elizabeth Ladzinski

Silvia Schechter, 49, from the Upper East Side, really enjoyed the work.

"It's so true, New York is a lot of work," Schechter said. "It's simple but I like the message and the way it's presented."

Seifer has hanged the bills on clotheslines in the booth, with one dollar glued to the floor to appear as if it had fallen there. Multiple show attendees tried picking it up to no avail.

Other viewers weren't so sure about the exhibit, including William Hacker, 58, visiting from Maryland.

"Whenever I see things [art] involving money, I'd be more impressed if they were 100 dollar bills," Hacker said with a chuckle. He didn't dispute that the bills are art, though.

"If they say it's art, it's art. That doesn't mean I like it," Hacker added.

Ro Waszkiewicz, 22, who was visiting from England, said that while she liked the presentation, she wasn't sure of its artistic value.

"I wouldn't buy it," she said.

Seifer said he's sold well over 200 of the bills so far. 

The Armory Show continues through March 6. Check out the show's website for more information.