Manhattan

Real Estate

Cupcake Emporium Opening a NoLita Branch

July 22, 2010 12:55pm | Updated July 22, 2010 12:55pm
Special 2009 Mother's Day cupcakes created in collaboration with fashion designer Rebecca Taylor.
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Flickr/Rachel from Cupcakes Take the Cake

By Tara Kyle

DNAinfo Reporter/Producer

MANHATTAN — Cupcake aficionados like Katie Holmes and fashion designer Rebecca Taylor will be able to get their Billy’s Bakery fix at a third Manhattan location in just a few short months, according to Crain’s New York Business.

The dessert shop, which Holmes famously professed her love for in a 2005 issue of "In Style Magazine," is expected to open a NoLIta storefront in November, Crain's reported.

A 300-square-foot space at 268 Elizabeth Street between Prince and East Houston will host Billy’s Bakery over the course of a 10-year lease, according to Crain’s.

The cupcake purveyor will pay a bit over $200 per square foot, brokers told Crain’s.

The expansion comes as part of a cupcake boom across the city. Magnolia Bakery opened a Grand Central Terminal kiosk in April, and Cake & Shake is coming soon to the steps of the Metropolitan Museum of Art. Crumbs Bake Shop now has a dozen Manhattan locations.

Billy’s sealed the deal because landlord Marolda Properties saw the cupcake business as "recession-proof," Prudential Douglas Elliman broker Faith Hope Consolo told Crain’s.

Billy’s opened its original Chelsea shop six years ago and recently expanded to Tribeca.

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