RIVER NORTH — Flirty Girl Fitness, the workout studio known for its striptease-inspired workouts, is taking its routine on the road and into Chicago's nightclubs.
The first nightclub event is expected to include more than 300 women at Sound-Bar Nightclub in River North.
"It's like a regular fitness club, but on steroids," said Kerry Knee, founder of Flirty Girl Fitness.
The group fitness class will be feature Chicago's DJ Dani Deahl spinning high-energy beats behind Flirty Girl's instructors.
The first of the "club cardio concerts" will include instructors on stage, backup dancers, a pink-centric light show and a video board projecting live footage of the workout class.
The first 100 women will receive glow-in-the-dark pink batons to add to the light show.
"Kind of like, picture a Beyoncé music video," Knee said.
Knee said the Lincoln Park-based studio has received requests from clubs all over the city to host workouts.
If things go well, Knee envisions the events happening in nightclubs on a regular basis, possibly up to several times a week.
The first Club Cardio Concert is scheduled for Thursday, Jan. 22, at 6:30 p.m. at 226 W Ontario St.
The event is restricted to women 21 and over and is $15.
Tickets can be purchased at flirtygirlfitness.com.
The move into nightclubs is a solution to the influx of requests to open studios in other neighborhoods, according to Knee.
The meet the demand quickly, the fitness studio figured nightclubs provide a similar setting to their Flirty Girl Studio, equipped with lights and a dance floor, and fit the types of dance cardio classes the studio specializes in.
"This is a much faster, easier way for us to expand," Knee said. Nightclubs are very similar to us, so expanding into them and doing it at a time when they aren't open works perfectly."
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