LOGAN SQUARE — Award-winning Chicago baker Mindy Segal is no longer planning to open a new bakery in Logan Square.
Segal announced her change of plans in a Wednesday statement, saying she'll instead bring a new bakery program to her existing Hot Chocolate space in Bucktown.
"I'm slowing it down a bit. It's a conscious choice I'm making to ensure that I can continue to present something I'm extremely proud of,” Segal said. “Logan Square is a great area, and I was humbled to receive so much support surrounding an all new-project, but ultimately this is what's best for my business at the present time.”
The redirection comes a day after Segal launched a pop-up bakery to preview what would be sold at the canceled Logan Square storefront in the 2300 block of North Milwaukee Avenue, an increasingly popular destination for restaurateurs and small business owners.
Segal announced she leased the 6,000-square-foot space in November, saying the menu would be heavily influenced by French baking but rooted in her bona fides as an American pastry chef.
The bakery plans will now be absorbed into the already existing Hot Chocolate in Bucktown, 1747 N. Damen Ave., Segal said.
“The response for the pop-up has been great this week, and people are really excited about having something authentic and thoughtful in this area of town in the morning hours," she wrote in a statement. "We've decided to make it a permanent part of Hot Chocolate."
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