Rhonda Binda took over the Jamaica Center BID in December.
The pedestrian plaza is planned for Parsons Boulevard between Jamaica and Archer avenues.
Barron Claiborne, who photographed Biggie in a crown for his Rolling Stone cover, photographed locals.
The city is looking to bring in fashion, technology, media and culinary businesses.
Jamaica Center BID is seeking to improve the neighborhood.
The chain is looking at locations in Jamaica and Jackson Heights.
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