Protesters chanted slogans like "Children's health over corporate wealth!" and "Whose land? Our land!"
Rep. Jose Serrano opposed $3.5 million in public subsidies for FreshDirect's move to The Bronx.
The company has promised to create about 1,000 new jobs in its planned move to the South Bronx.
The company will partner with local leaders to hire residents of The Bronx, its future home, it said.
The online grocer hired the award-winning eco-activist as a consultant to engage local groups.
Critics had slammed Fresh Direct for taking public subsidies, but only delivering to the north Bronx.
City Councilwoman Gale Brewer wants delivery trucks to plug into the city's power grid to cut noise and pollution.
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