Doughnut lovers, prepare for a holey experience.
On Saturday, Jan. 23, Chicago food and beverage consulting firm Bobalky & Gnocchi will host its first-ever Donut Fest in Williamsburg, with all proceeds going to charity.
"We're raising money for the Food Bank for New York City," event organizer Rebecca Skoch told DNAinfo. "It might seem strange with all the doughnuts and excess, but getting as many people fed as possible is important, and if you can get people to help do that with doughnuts, then it's not all that bad."
► RELATED: $100 Golden Doughnut Offered at Williamsburg Eatery
The doughnut festival — now on its third year in Chicago — will take place at Williamsburg's Verboten nightclub, Skoch said, and include a DJ as well as sweets from Mike's Donuts, Dun-Well Doughnuts, Erin McKenna's Bakery, Du Jour Bakery, Glaze Donuts, Irving Farm Coffee Roasters, Cafe Grumpy, Brooklyn Roasting Company and D'Amico Coffee Roasters.
The festival will be held in three sessions, Skoch said. VIP entry ($50) takes place from 9:30 to 11:30 a.m., and guests attending then will be able to sample the wares from all vendors and get a free Donut Fest mug. For the later two sessions ($35), from 11:30 a.m. to 2 p.m. and from 2:30 to 5 p.m., guests can taste the foods of all vendors and will receive three coffee tickets, Skoch said.
Skoch anticipates that around 1,000 doughnut devotees will congregate at the late January festival, and that tickets (available here) will sell out this week.
The festival's successful expansion to New York shouldn't come as much of a surprise, though, she said. "Doughnuts are that very nostalgic treat that really bring out your inner child," said Skoch. "That's going to translate across cities."
