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Rockaway Beach Finally Makes It With Snapchat Geotag

By Katie Honan | September 9, 2015 12:49pm
 This geotag was designed by a user who noticed the lack of filter and did something about it.
This geotag was designed by a user who noticed the lack of filter and did something about it.
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Snapchat

Snapchatters at the beach were in for a pleasant surprise on Tuesday when they discovered they could finally "geotag" Rockaway Beach, which furthers the seaside hood's hip status. 

The photo sharing site with millions and millions of active users offers a tool to put a filter, or tag, based on location when taking your photo.

Except — despite its popularity, its new restaurants, its near weekly mentions in the style sections of other publications — there wasn't one for Rockaway Beach.

Snappers tweeted at Snapchat, begging the company to add a special tag so they could properly tag their beach selfies. 

Not everyone asked so nicely. 

(Language!)

Michele Moloney, 16, from Setauket on Long Island also longed for a Rockaway Beach tag while out visiting family at the beach.

But instead of whining about it, the aspiring graphic designer created her own and submitted it to Snapchat.

Moloney, who said she'd like to study communication design at FIT next fall, explained that there can be multiple geofilters or tags for any location. 

"However, I noticed that when I go to Rockaway there was never a geofilter, there is only a generic one for Queens," she wrote in an email, after her sunny tag was finally featured on the site. 

"I made it two weeks ago when I came home from the beach and made it in about 20 minutes and then submitted it. Snapchat only notified me today that they accepted it and it went live."

The student at Ward-Meliville High School said other people can submit their own geotag but figures hers was the first one that was accepted.

"A lot of people in my school and in the area have made them for my town, so I made one for Rockaway just for fun," she said.

Its popularity surprised her.

"I didn't think so many people would be tweeting about it," she said.