NOHO — Barry’s Bootcamp is opening its third New York City fitness center — the largest yet — on Lafayette Street this Saturday.
The 6,000-square-foot space at 419 Lafayette St. is within steps of at least six other fitness facilities, not including the massive SoHo Equinox, just a block outside of NoHo.
But Barry’s Bootcamp partner Joey Gonzalez said he isn’t concerned about having to compete in a such a heavily saturated market, because Barry's offers unique high-intensity interval workout programs that combine about 30 minutes of cardio training with about 30 minutes of strength training using weights.
“NoHo’s become a fitness corridor,” Gonzalez said. “[But] for a new concept like Barry’s, it’s great because there’s not that kind of offering in the area. Barry’s offers a different kind of experience.”
The new Barry's will be bigger than the Chelsea and TriBeCa locations and will feature a "Fuel Bar" serving protein shakes, which will be open to locals as well as gym members.
The gym will offer 25 customized treadmills and 25 benches for the Barry’s signature floor workout. The locker rooms have digital lockers and Malin+Goetz beauty products, with four showers in the women’s locker room and five in the men’s.
Prices start at $34 for a single class, with discounts for multiple-class packages, at the other Barry's locations in New York City.
Gonzalez and Barry’s Bootcamp co-founder Barry Jay picked the new NoHo spot partly because they liked the old cast-iron building, Gonzalez said. They tried to keep as much of the exposed brick, windows and columns as possible during the eight-month renovation so that “you could really see what the building was like in all its original glory," he said.
“In the studio, because of soundproofing, we can’t get away with much of that,” he said. “But every other part of the experience, you can tell you’re in a really special building. In the locker rooms and showers, we left columns exposed where we could."
The building is in a landmarked district, which means it will take more time to get approval for changes to the exterior, including altering the glass windows.
“This was a pretty lengthy process for us,” Gonzalez said. “It can be done, it just takes a little more time.”
The construction will occur over the next six to 12 months, after the gym has opened.
Barry's Bootcamp at 419 Lafayette St. opens Oct. 11.
