Mister Softee Trucks to Dole Out Free Ice Cream in Chelsea and SoHo

By Danielle Tcholakian on September 3, 2014 1:19pm 

 Free soft-serve ice cream is coming to Happy Socks on West Broadway on Saturday.
Free soft-serve ice cream is coming to Happy Socks on West Broadway on Saturday.
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Flickr/stevendepolo

SOHO — Cup, cone or sock?

A Mister Softee truck will be giving away free ice cream this weekend as a promotion for Happy Socks, a shop selling an array of colorful socks and underwear for adults and kids.

The Mister Softee truck, decorated with a polka dot pattern, will be stationed outside the sock store at 436 West Broadway in SoHo from noon to 6 p.m. on Saturday and on West 15th Street between Ninth and 10th avenues from noon to 6 p.m. on Sunday. 

People will be able to walk up to the truck and get a free serving of vanilla or chocolate ice cream with rainbow sprinkles, and will also receive a coupon for 2-for-1 socks at Happy Socks. 

Happy Socks has previously done promotions with artist David LaChapelle and the iPhone game Candy Crush Saga. The brand is also working on a collaboration with Snoop Dogg that will be revealed on Nov. 1.

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