Google Sign Gets Rainbow Makeover for Gay Pride Month

By Rosa Goldensohn on June 16, 2014 3:04pm 

 Google's New York headquarters got a rainbow makeover in honor of gay pride.
Google's New York headquarters got a rainbow makeover in honor of gay pride.
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Google

CHELSEA — Google is showing its pride.

In honor of LGBT Pride Month, the tech giant recently covered part of a large white "Google" sign in rainbow wrap outside its Eighth Avenue headquarters.

"It came from some employees who had the idea," said Becca Rutkoff, a Google spokeswoman. "As a company we fundamentally view equality as an issue of civil rights for all."

The employees, who call themselves Gayglers, suggested the rainbow sign to coincide with the city's annual gay pride events the last week of June, including the NYC Pride march on June 29, Rutkoff said.

The rainbow-wrapped sign went up last Friday at 111 Eighth Ave. at West 16th Street, and it will be in place through the end of June.

To support transgender employees, Google started covered gender reassignment surgery in 2011. The company has also expanded fertility assistance and family leave to cover same-sex domestic partners, Rutkoff said.

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