Wendy's Burgers Charge Drive-Thru Customers by E-ZPass on Staten Island

By Nicholas Rizzi on November 27, 2013 7:30am 

 Five Wendy's restaurants in Staten Island have started a pilot program to let customers pay for their drive through order with their E-ZPass tags.
Five Wendy's restaurants in Staten Island have started a pilot program to let customers pay for their drive through order with their E-ZPass tags.
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Flickr/David Schott

STATEN ISLAND — Call it the burger toll.

Hungry Staten Islanders can now pay for their Wendy's drive-thru orders using their E-ZPass tags.

Five locations across the borough have started a pilot program to let people pay without having to hand over cash or a credit card, the Staten Island Advance first reported.

Customers can link their tag's serial number to a credit or debit card through the private-company iDriveThru. The restaurants will read the tag and charge the linked card for the order.

"You have the convenience of never having to stop at the payment window any more," Eli Grinvald, president of iDriveThru, told DNAinfo New York.

"When you try it a couple times you'll ask yourself why did you need to look for your wallet [before]?'"

The system uses a separate account linked to E-ZPass, and food won't diminish money sitting in the toll paying account.

So far, Grinvald's system is only in the Staten Island Wendy's.

Grinvald said he's in talks with the the Interagency E-ZPass Group, which runs the E-ZPass, about the program.

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