Paleo Delivery Service Offers Prehistoric Food to CrossFit Fans

By Emily Frost on February 7, 2013 6:55am 

NEW YORK CITY — Paleo caveman, meet the wonders of modern New York City food delivery.

A new Brooklyn-based company is launching a service that will deliver Paleo food to CrossFit locations across the city, Well and Good NYC first reported.

The diet focuses on foods our prehistoric ancestors ate, cutting out modern-day processed products and anything the came from the agricultural revolution, such as wheat and dairy.

Its back-to-basics principles — together with its high-protein content — make it attractive to CrossFit fans, who eschew hi-tech fitness equipment.

Kettlebell Kitchen, founded by Joe Lopez-Gallego in January, is planning to launch its custom meal service in April at four CrossFit locations, including the recently opened CrossFit Gantry in Long Island City, CrossFit Virtuosity in Williamsburg, and two other undisclosed locations. 

The wildly popular CrossFit workout emphasizes strength, functionality and agility.

The menu is still in development, but Lopez-Gallego said his favorite so far is the "Caveman's Dream" grilled hanger steak with Jus, butternut squash puree and braised collards. The menu will eventually list all the nutritional information for each meal.

The company is also trying to source locally as much as possible and to use Paleo-approved oils like olive oil and macadamia nut oil, in each dish.

"People tell me there are no healthy options [for eating Paleo in the city] and they're tired of just eating salad," Lopez-Gallego said.

To eat out Paleo, he said, "you sort of have to go and construct your own meals, and even then you're not 100 percent sure of what oils they're using."

Lopez-Gallego said CrossFit and Paleo are an ideal match. He chose the emblem of a kettlebell to represent his company, explaining that "it's the old piece of equipment that's always in the arsenal — and we're eating the food we've always known to be healthy."

Lopez-Gallego, who eats a Paleo diet himself, has been doing CrossFit for a year. 

He said the exercise method "is raw" and that "you're going back to basic movements that have been around for years instead of using newfangled equipment."

The meals, which include breakfast, lunch and dinner and will be delivered all day starting at 6 a.m., have not yet been priced because the company is still working to nail down its producers.

Lopez-Gallego said he'd already gotten a lot of feedback from non-CrossFitters who are eager to get the Paleo meals delivered as well, and he hasn't ruled out home delivery.

He's also open to future partnerships with other New York City gyms like Equinox, Crunch and New York Sports Club.

"It keeps people going to the gym and it makes people have a holistic plan rather than just exercise," he said.

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