CHELSEA — This ain't your mother's Home Shopping Network.
HSN personalities like Martha Stewart, Robert Verdi, Thom Filicia, Naeem Khan and Dee (Mrs. Tommy) Hilfiger turned out to hear Alexandra Richards DJ the event.
The relaunch marks a multi-platform redesign that has been in development for more than a year, according to an HSN statement regarding the effort.
"HSN's platforms now offer a completely new look and feel designed to enhance the online experience and deliver greater shopping ease with a simplified user interface and user-friendly 'shop by category' options," the statement added.
Visit HSN.com for more.