Quantcast

The DNAinfo archives brought to you by WNYC.
Read the press release here.

Other-Worldly Photo Company to Snap Fashion's Night Out

By Meredith Hoffman | August 3, 2012 7:44am | Updated on August 7, 2012 5:35pm

BUSHWICK — A Brooklyn photo company is surrounded by a very positive aura after landing its biggest contract ever — snapping other-worldly pictures at Fashion's Night Out.

The Bosco, a photo booth business that has taken aura photos (which detect body heat and express it in color), 3-D images, and more, has been signed up by  Bergdorf Goodman and Nine West for fall's citywide celebration of style that launches Fashion Week.

And they've had expressions of interest from another 25 businesses hosting events that night.

"It's the most interest we've gotten for a single night ever," said Aaron Fisher Cohen, co-founder of The Bosco whose booth also offers animated GIF images and instant social media uploads.

(from left) Nick Fehr, Michael Rosen, Aaron Fisher-Cohen, and Dennis Roberts got cozy on the couch in their Bushwick office. Their new company The Bosco, created by Fehr and Fisher-Cohen, has gotten so popular that they are expanding to LA this summer.
(from left) Nick Fehr, Michael Rosen, Aaron Fisher-Cohen, and Dennis Roberts got cozy on the couch in their Bushwick office. Their new company The Bosco, created by Fehr and Fisher-Cohen, has gotten so popular that they are expanding to LA this summer.
View Full Caption
DNAinfo/Meredith Hoffman

The demand is so great, the company will have to turn down clients — it only has four booths.

The popularity of the company, which launched in February,  follows recent hires at Tennessee's epic Bonnaroo festival, the Governor's Ball on Randall's Island, Chicago's Pitchfork Music Festival, and at smaller upscale events like a dance party at Manhattan's Alexis Bittar jewelry store.

The success has been such that Fisher-Cohen, 28, said he and his business partner, Nick Fehr, are planning to expand from their Bushwick base on Ingraham Street to Los Angeles.

"We'll probably be hiring more friends from high school," said Fehr, who went to school in San Francisco with his two co-workers Dennis Roberts, 24, and Michael Rosen, 25.

The threesome call Fisher-Cohen "the adopted high school friend."

"It's fun in that we're all good friends," said Roberts.

"It's good to have it in the family."