Quantcast

The DNAinfo archives brought to you by WNYC.
Read the press release here.

SoHo Apple Store to Reopen Saturday After $20M Renovation

The renovated Prince Street Apple store, as shown in this rendering, is set to open Sat., July 14, 2012.
The renovated Prince Street Apple store, as shown in this rendering, is set to open Sat., July 14, 2012.
View Full Caption
Apple

MANHATTAN — A new-and-improved Apple store is about to return to Prince Street. 

Apple will reopen its 103 Prince St. location Saturday morning after months of renovations, the tech giant announced Thursday. 

"It is completely redesigned and better than ever, with more than twice as many products available for customers and a new state-of-the-art theater to enjoy events and workshops," an Apple spokeswoman said in an email.

The store at Prince and Crosby streets expanded into a neighboring former post office and has been housed in a $1.4 million temporary store at 72 Greene St. since October, as DNAinfo.com New York reported. 

The renovated store will have a larger "Genius Bar" section for in-store technical support, plus a "Briefing Room" where customers can talk with staff members who focus on helping businesses. 

The renovations cost $20 million, Real Estate Weekly reported.

Events planned for the summer include appearances by Spike Lee on Monday, "Reading Rainbow" host LeVar Burton July 21 and Martha Stewart July 25. Full information is available on the store's website.

The store will open at 10 a.m. Saturday. The first 3,000 customers will receive free, commemorative T-shirts, the Apple spokeswoman said.