Marc Jacobs Uses Vandalized SoHo Storefront as Muse for $680 T-Shirt

By Andrea Swalec on May 11, 2012 3:03pm 

Shirts with a photo of the Mercer Street Marc Jacobs store that was vandalized May 8, 2012 went on sale May 11.
Shirts with a photo of the Mercer Street Marc Jacobs store that was vandalized May 8, 2012 went on sale May 11.
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Twitter/Marc Jacobs International

MANHATTAN — Marc Jacobs is cashing in on a graffiti bomb that hit his SoHo store Tuesday — creating a $680 t-shirt for sale with a silkscreened photo of the damage.

The store started carrying one-size-fits-all pink t-shirts bearing a photo of the hot pink graffiti spray paint that covered the front of the 163 Mercer St. shop store Friday, a saleswoman confirmed.

The photo of the vandalism — the word "ART" scrawled across the front of the store in giant, hot pink letters — is captioned with the words "Art by Art Jacob$," with a dollar sign in lieu of an "S."

"Available now for $689. Signed by the artist, $680," Marc Jacobs International wrote on Twitter Tuesday night, along with a photo of the shirt. The culture website HighSnobiety.com and Jeremiah's Vanishing New York first reported.

A saleswoman at the store said Friday that signed shirts are not yet available. The store has since been wiped clean of the spray paint.

The graffiti, which has spawned speculation that it may have been sanctioned by Jacobs, has been claimed by French graffiti artist Kidult — who has previously tagged Christian Louboutin, Hermes and Louis Vuitton stores, the New York Observer reported.

Kidult took credit for the graffiti bomb on his Twitter account Tuesday.

"I did some ART?" he wrote.

Marc Jacobs International tweeted a photo of the defaced storefront with the words "Art by Art Jacobs," fueling speculation that Jacobs was complicit in the graffiti.

Neither Marc Jacobs nor Kidult immediately responded to inquires about the graffiti or t-shirt.

Marc Jacobs tweeted a picture of his SoHo store after it was graffiti bombed May 8, 2012.
Marc Jacobs tweeted a picture of his SoHo store after it was graffiti bombed May 8, 2012.
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Marc Jacobs Intl

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