Ivy Bakery 'Dessert Lounge' to Serve Late-Night Sweets in Village
GREENWICH VILLAGE — Step aside, pizza slice.
The owner of a new bakery on West Houston Street is betting that late-night revelers will want something sweet instead of the standard slice before they turn in for the night.
Ivy Bakery plans to open on the Village-SoHo border at 138 W. Houston St., near MacDougal Street, on Saturday, and owner Daniellan Louie said the shop will rarely close.
"It will be a dessert lounge at night," Louie said about the bakery, which will stay open until 11 p.m. Sunday through Wednesday and 2 a.m. Thursday through Saturday.
DJs will play background music, and the shop will also apply for a liquor license to serve wine, Louie said.
Ivy Bakery, the second location of a business that opened in Bay Ridge, Brooklyn, in 2007, will sell cupcakes in flavors ranging from chocolate and vanilla to red velvet and green tea pistachio. But Louie, 27, plans to be more than just a cupcake shop.
"There are already so many in New York City," Louie said.
The shop will rotate about 500 varieties of cakes, pies, cupcakes, cookies and truffles, including seasonal specials like apple spice cake in the fall, as well as eggnog- and fruitcake-flavored cupcakes for the holidays.
"We will have whatever is local and in season," Louie said.
The bakery is scheduled to debut its new 1,000-square-foot space with a grand opening party on Saturday, complete with music, food samples and a cupcake-eating contest at 3 p.m.
Southern-style buttermilk pie is a No. 1 seller in Ivy Bakery's Brooklyn shop and a personal favorite, Louie said.
"Think of a cross between creme brulee, coconut custard, minus the coconut and flan," she explained.
Ivy Bakery is also working on a lunch menu that will include sandwiches, baked pasta dishes, casseroles and salads.
Despite its late nights, the shop will open every day at 7 a.m.