UNIQLO to Open Pop-Up Shop on the Upper East Side

By Jill Colvin on August 30, 2011 6:58pm 

The new UNIQLO store is set to open this fall.
The new UNIQLO store is set to open this fall.
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DNAinfo/Jill Colvin

UPPER EAST SIDE — A temporarily UNIQLO shop will be popping up on the Upper East Side ahead of the October opening of the company's two new Midtown megastores.

The Japanese casual clothing brand, which has made a splash in the city, is planning to open a new 2,000 square-foot pop-up location at 1142 Third Avenue between East 66th and 67th streets, Prudential Douglas Elliman's Retail Group announced Tuesday.

The shop will be open to coincide with Fashion week, according to a spokeswoman, and will remain open through the end of October, Prudential Chair Faith Hope Consolo said.

The announcement comes just as the company revealed the opening dates of its two highly-awaited new flagship stores, whose storefront have been decked out in logos for months.

The new Fifth Avenue and 53rd Street store, which at 89,000 square-feet will be UNIQLO’s largest, will be opening October 14, according to a public statement. It's second (and second-largest) location, on West 34th Street between Fifth and Sixth avenues, will follow a week later, on October 21.

“Opening stores on New York’s Fifth Avenue and 34th Street, the world’s top shopping destinations, is a long time dream for UNIQLO and a significant step for the future of our brand,” UNIQLO USA Chief Executive Officer Shin Odake said in a statement.

The company is hiring more than 1,000 employees to work at the new stores, it said.

To advertise the openings, the company has also been rolling out a handful of new pop-up stores as well as six “mobile cubes,” two of which are operating at the High Line Roller Rink now.

The additional pop-ups include a Flatiron location at 155 Fifth Avenue and two new shops on the Upper West Side: one at 1880 Broadway at West 62nd Street and another at 2385 Broadway between West 86th and West 87th streets.

Beginning in September, the "cubes" will start traveling around the city, popping up at events including the Lower East Side’s Hester Street Fair, the Grand Central Fall Festival and Central Park’s Summerfest.

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