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CupcakeStop Truck Returns to Midtown

By DNAinfo Staff on April 20, 2011 11:59am  | Updated on April 20, 2011 11:58am

The CupcakeStop Truck returned to West 58th Street and Eighth Avenue Wednesday.
The CupcakeStop Truck returned to West 58th Street and Eighth Avenue Wednesday.
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DNAinfo/Olivia Scheck

By Olivia Scheck

DNAinfo Reporter/Producer

MANHATTAN — CupcakeStop, the beloved mobile dessert truck, returned to Midtown Wednesday after abruptly shuttering its windows last month.

The CupcakeStop company, which also has a brick-and-mortar location in Greenwich Village, announced via Twitter on March 6 that it was closing shop, to the dismay of Manhattan dessert lovers and the company's 25 employees.

But Wednesday morning, the CupcakeStop's mobile business was back on the road, serving up funfetti, red velvet and nutella treats at the corner of West 58th Street and Eighth Avenue.

The same could not be said for the CupcakeStop's Greenwich Village shop, located at 70 Greenwich Avenue, which remained shuttered, according to CupcakeStop owner Richard Kallman.

A red velvet cupcake from CupcakeStop.
A red velvet cupcake from CupcakeStop.
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Flickr/roboppy

"We'd like to be up and running in the next three to four weeks," Kallman said of the Greenwich Avenue retail space.

CupcakeStop's reopening followed the sale of founder Lev Ekster's ownership stake to Kallman, who was one of the original CupcakeStop investors, according to a statement for the company.

"The support from our phenomenal fans has really blown us away," said Kallman, who is also a third generation owner of the book distributer Bookazine.

Kallman told DNAinfo that he hopes to expand the brand to other cities and to build up the event catering side of the business.

The new owner also promised a new digital feature to be added to one of the trucks that would, he said, "blow everyone's mind."

Like other food trucks, CupcakeStop alerts patrons to its whereabouts through its Twitter feed.