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Mayor Michael Bloomberg Pranked on Twitter

By DNAinfo Staff on March 5, 2011 10:58am  | Updated on March 6, 2011 10:08am

Bloomberg recently attended a reception for Grammy Award nominees, but he didn't garner enough hip hop knowledge to help him Friday.
Bloomberg recently attended a reception for Grammy Award nominees, but he didn't garner enough hip hop knowledge to help him Friday.
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Stephen Vlasic/Getty Images

By Tara Kyle

DNAinfo Reporter/Producer

MANHATTAN — Mayor Michael Bloomberg may be striving to up his social media savvy, but a Twitter prank Friday revealed he still has a thing or two to learn, the New York Post reported.

During his weekly WOR radio program, the Mayor offered to answer a few listener questions submitted via tweets, according to the Post.

One submitted question, "F—king magnets? How do they work?" provoked a serious-minded response from Bloomberg, who once studied electrical-engineering at Johns Hopkins University.

But scientific know-how probably didn’t impress the Twitter user, who took his query directly from a popular video from hip-hop duo Insane Clown Posse.

The social media slip-up comes just a month after the Mayor’s Office of Media and Entertainment announced the hire of Columbia Business School graduate Rachel Sterne as its first ever chief digital officer.

Rachel Sterne, the city's new Chief Digital Officer.
Rachel Sterne, the city's new Chief Digital Officer.
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For a salary of $115,000, Sterne, 27, is charged with using the know-how she gained acquiring over 14,000 Twitter followers to improve the city’s use of social and digital media tools.