Lower East Side Clothing Store Fires Back at Lady Gaga Ads

By Patrick Hedlund on March 1, 2011 5:59pm 

By Patrick Hedlund

DNAinfo News Editor

LOWER EAST SIDE — An upscale clothier on East Houston Street is telling Lady Gaga where to stick it.

The Lower East Side Rag and Bone store added its own twist to a street poster campaign featuring the pop superstar by pasting stickers with the store's name over large ads that appeared on shop property.

The ads for skateboard brand Supreme — shot by photographer Terry Richardson and showing Gaga wearing a white Supreme T-shirt — recently went up on walls throughout the East Village and Lower East Side, including the Elizabeth Street side of fashion boutique Rag and Bone, Racked reported.

In response, the store printed up a series of stickers with the store's name and placed them over the Supreme logos and across Gaga's sunglasses Monday in an act of playful revenge for the guerilla act, employees said.

"We all came in to work, and we were like, 'Uh oh,'" said Rag and Bone clerk Shannon Overman of seeing the Supreme ads, noting that they were plastered over one of the store's own ad campaigns. "Their ad is awesome, but this is more fun."

Overman explained that she and other staffers at the store informed the owners, who decided to strike back in a "friendly" way that is hardly noticeable from the street because the stickers match the posters' coloring.

"My guess is they'll just laugh and think it's cute," she added of how the skate brand may react to the sticker barrage. "I wish I could take the credit. I'm not that badass." 

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