By Tara Kyle
DNAinfo Reporter/Producer
HELL'S KITCHEN — Good news for fans of Justin Timberlake's frat-tastic barbecue joint — sampling Southern Hospitality's assortment of deep-fried comfort foods no longer requires a visit to the Upper East Side.
The eatery, originally launched by pop star and "Social Network" player Justin Timberlake, opened its Hell's Kitchen outpost early this week at the intersection of 45th Street and Ninth Avenue, and was already doing a brisk lunch trade Friday afternoon.
Investors in the new restaurant, which focuses, like its predecessor, on Memphis-style barbecue sauces and dry ribs, include MTV founder Bob Pittman and OneRepublic lead singer Ryan Tedder, according to the New York Post.
Menu items include fried green tomatoes, pickles and chicken. The original Southern Hospitality is located at 76th St. and Second Avenue.
