Quantcast

The DNAinfo archives brought to you by WNYC.
Read the press release here.

Jets Playoff Run Sparks Retail Spending Spree

By DNAinfo Staff on January 18, 2011 12:49pm

By Olivia Scheck

DNAinfo Reporter/Producer

MANHATTAN — Local retailers are enjoying the spoils as the Jets inched a step closer to their first Super Bowl berth in 42 years.

Gang Green's underdog victory against the New England Patriots on Sunday sparked a run on the team's merchandise at Manhattan stores.

"We're maxed out already," Eric Bofill, Manager of the Modell's Sporting Goods on Chambers Street, said Tuesday morning. "There's definitely been an upturn."

The Jets Shop, the official team store on Madison Avenue and 50th Street, raked in more than $10,000 in sales the day after the game, about twice what they bring in on a good day, the New York Post reported.

Nearly a third of that revenue was made on jerseys bearing the name of Jet linebacker Bart Scott, who made headlines with an impassioned post-game rant, following the team's 28-21 victory, according to the Post. All 36 of the Scott jerseys had sold by day-end Monday, the paper noted.

Jets fans celebrate their win over the New England Patriots with tight end Dustin Keller at Gillette Stadium on Jan. 16 2011.
Jets fans celebrate their win over the New England Patriots with tight end Dustin Keller at Gillette Stadium on Jan. 16 2011.
View Full Caption
Al Bello/Getty Images

But Jets fans, don't despair – Modell's will be receiving new shipments of Jets merchandise throughout the day, Bofill said, allowing fans to stock up on green and white before Sunday's AFC Championship game against the Pittsburgh Steelers.

And, if Mayor Michael Bloomberg's prediction is right, Jets fans may be able to get even more mileage out of their newly purchased gear. The mayor said he's already made plans to travel to Texas to watch his city's team compete in the Super Bowl, according to the New York Daily News.

However, it's unclear if the mayor plans to be clad in Gang Green gear too.