Magnolia Bakery Opens Factory in Harlem, Report Says
By Jennifer Glickel
HARLEM — Magnolia Bakery of "Sex and the City" fame is expanding its horizons uptown and to the web.
The bakery signed a 10-year lease for a production facility in Harlem, at 1751 Park Ave., which will be used to bake Magnolia’s signature cupcakes for sale online starting next spring, the Wall Street Journal reported.
The new 5,200-square-foot Harlem facility and the online store will produce an additional $10 million in baked goods and merchandise, company co-owner Steve Abrams told the paper.
In addition to giving Magnolia the opportunity to sell goods on the web, the production facility will also allow the bakery to sell to customers via a mail-order catalog.
Abrams told the Journal that Magnolia is in "growth mode" and is thinking of expanding with more stores in New York, New Jersey, Washington, Boston, Philadelphia and Chicago.
In February, the first non-domestic Magnolia Bakery opened in Dubai as part of the Bloomingdale’s store there. Abrams is going to Dubai in January to look for another store location in Dubai, and is also thinking about opening one in Abu Dhabi, the paper reported.