Magnolia Bakery Opens Factory in Harlem, Report Says

By Jennifer Glickel on December 17, 2010 12:03pm 

Magnolia Bakery's new production facility in Harlem will allow the company to sell cupcakes and merchandise online.
Magnolia Bakery's new production facility in Harlem will allow the company to sell cupcakes and merchandise online.
View Full Caption
Mario Tama/Getty Images

By Jennifer Glickel

DNAinfo Reporter/Producer

HARLEM — Magnolia Bakery of "Sex and the City" fame is expanding its horizons uptown and to the web.

The bakery signed a 10-year lease for a production facility in Harlem, at 1751 Park Ave., which will be used to bake Magnolia’s signature cupcakes for sale online starting next spring, the Wall Street Journal reported.

The new 5,200-square-foot Harlem facility and the online store will produce an additional $10 million in baked goods and merchandise, company co-owner Steve Abrams told the paper.

In addition to giving Magnolia the opportunity to sell goods on the web, the production facility will also allow the bakery to sell to customers via a mail-order catalog.

Abrams told the Journal that Magnolia is in "growth mode" and is thinking of expanding with more stores in New York, New Jersey, Washington, Boston, Philadelphia and Chicago.

In February, the first non-domestic Magnolia Bakery opened in Dubai as part of the Bloomingdale’s store there. Abrams is going to Dubai in January to look for another store location in Dubai, and is also thinking about opening one in Abu Dhabi, the paper reported.

Advertisement

Advertisement

Advertisement