Online Retailers Look to Cash in on Cyber Monday
By Kiratiana Freelon on November 29, 2010 11:52am
By Jennifer Glickel
MANHATTAN — A record 106.9 million Americans are expected to shop online as part of Cyber Monday, according to a survey conducted by the National Retail Foundation.
The number is a sharp increase from an estimated 96.5 million shoppers who purchased gifts online last year.
The day is a crucial one for online retailers to try to boost spending by offering perks like free shipping, one-hour lightning sales and site-wide discounts.
Eager buyers can check out Cyber Monday sales websites that provide roundups of sales across the web such as Shop.org’s CyberMonday.com and BestCyberMondaySales.com. Both sites list deals from online giants like Amazon.com, Sears, Target, Sony, Overstock.com, and Best Buy are among the thousands of sites offering sales on Monday.
Amazon.com has lightning deals lasting only a few hours during the day, in addition to sales in electronics, books, home goods, and apparel. Macy’s is offering free shipping for all orders over $75, as well as savings in many departments. At the Toys “R” Us website, shoppers can save up to 60 percent on thousands of different items.