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Upscale Bowling Alley Rolling into Times Square

By DNAinfo Staff on November 23, 2010 7:14am

By Jill Colvin

DNAinfo Reporter/Producer

MIDTOWN— Bowlmor Lanes' newest outpost is ready to roll into Times Square.

The upscale alley's new 90,000 square-foot space will open its doors Tuesday at 4 p.m. in the former New York Times building on W. 44th Street.

Like its older, smaller brother near Union Square, the new $25 million location caters as much to the club set as the bowling fan, with a live D.J., dance club, numerous lounge spaces and four separate bars.

But there's still plenty of space to play. The alley has 50 bowling lanes spread across two levels decorated to look like different neighborhoods and eras in the city’s history.

There's a Chinatown room with a golden dragon and a giant gong to celebrate strikes and a subway-themed room with graffiti and subway grates. A Central Park-themed lounge features real fireplaces as well as memorabilia from the Tavern on the Green.

Celebrity-signed pins lend a little star power to the Bowlmor lobby.
Celebrity-signed pins lend a little star power to the Bowlmor lobby.
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DNAinfo/Jill Colvin

Private party-goers opting for privacy can walk into a hidden "Prohibition Room," or play a game in the Andy Warhol-inspired "Pop New York," with zebra-print banquets and what Bowlmor claims to be the first black lanes in the world. The "Tribeca Loft" nightclub will have a live D.J. and burlesque performances every Friday and Saturday night.

The location also features a full-service restaurant, The Stadium Grill, serving $12 Manhattan clam chowder and $24 "Millionaire's Meatloaf" with garlic prawns, wild mushrooms and sweet potato chips.

Prices are the same as the downtown location at $13 per person per game on the weekend, plus $6 for shoes and a $5 cover after 9 p.m.