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Village Pourhouse Debuts on Midtown's Restaurant Row With Free Open Bar

By DNAinfo Staff on August 26, 2010 10:20pm  | Updated on August 27, 2010 6:16am

The Village Pourhouse's newest location is part of a multi-state expansion.
The Village Pourhouse's newest location is part of a multi-state expansion.
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Photo courtesy of Shaun Vakil, pazmerica.com

Jill Colvin

DNAinfo Reporter/Producer

MIDTOWN — Dollar beers have arrived on Restaurant Row.

Downtown's beloved drinking hole, the Village Pourhouse, will officially open its first location in Midtown Friday, smack in the middle of tourist-magnet Restaurant Row.

In honor of the grand opening, the bar will be hosting a free open bar between 6 p.m. and 7 p.m. Friday, spokeswoman Erika London said.

The outpost, at 366 W. 46th St. between Eighth and Ninth avenues, will be the third location for the popular student hangout. A second Pourhouse opened at 109th Street and Amsterdam Avenue in Morningside Heights in 2008.

London said the chain is in the midst of what it hopes will be a country-wide expansion and that the Midtown location will serve as a test.

The Naked Cowboy makes an appearance at a pre-opening party Wednesday evening.
The Naked Cowboy makes an appearance at a pre-opening party Wednesday evening.
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Photo courtesy of Shaun Vakil, pazmerica.com

"We thought it was a good opportunity to showcase it to a lot of tourists who are not from New York to see the response we get," she said.

In addition to the new Midtown bar, the chain is also set to open in Hoboken, N.J. in mid-October and is in talks for a space on Bleeker Street in the West Village, she said.

The bar, which has unofficially been serving customers since Wednesday, offers more than 100 beers and 21 HD T.V.s. It will also host weekly beer tastings, a trivia night, and — most importantly — $1 beers weekdays between 11 a.m. and 5 p.m.