LAKEVIEW — Forget saving your best face for prom or a wedding — a new salon planned for Lakeview thinks women should be able to get professional makeup done anytime, for fun.
Goldplaited, 2803 N. Sheffield Ave., is a "finishing salon" that offers hair blowouts and professional makeup for women looking to spruce up before special events. Sisters Mal and Corinna "Co" Strong plan to open in September.
Unlike traditional salons, goldplaited (salon uses lowercase g) won't dabble in color or cuts. Ladies just looking to "finish" before a first date, an event, a big night out — or even an important work meeting — will have more scheduling options, said co-owner Mal Strong.
Having professionals help with makeup and hairstyling "takes the guesswork out" of looking good, leaving more time to worry about other things," she said.
"It instills a certain level of confidence," Strong said. "You know you look your very best, so you can worry about your conversation, or your meeting."
Strong, 33, and her sister Co, 25, moved to Chicago from Los Angeles, where finishing salons are just starting to trend. The Strong sisters' favorite finishing salon in L.A., Blushington, already has expanded to Dallas.
Blow-dry bars, which just offer a blow-dry and a styling, have been trending across the country and in the city, too.
Goldplaited will provide a lookbook for women from which to draw inspiration. Looks can range from a natural, beachy look to bold, formal gala makeup, Strong said. The salon will also offer blowouts and dry hairstyling, where women coming in with dry, clean hair can get a braid, bun or salon ponytail.
A blowout and makeup application costs $75 together, and the salon will be using its own line of cosmetics.
"Lot of women get makeup done for prom and weddings, and that's about it," Strong said. "We're opening it up so you can do it just for fun."