CHICAGO — It's a beef patty topped with American cheese, lettuce, tomato, ketchipotle, bacon and — the piece de resistance — Cajun fries ... and you're helping kids by eating it.
Ten percent of each $6.75 meal will go to the Goulden Touch, a non-profit founded by Gould. The money will be used to help encourage summer reading, a topic that Gould said was near to his heart as the son of a teacher.
"The youth of America today is going to be the future of it down the road," Gould said. "Coming from an educator's background and family, education is important to me."
Gould said he hoped that by encouraging summer reading, Goulden Touch would help "get kids excited about reading and having fun" so they would focus on their education. Meatheads is committed to those goals and "understands the potential ... kids have," Gould said.
Joe Sanders, director of marketing for Meatheads, said the burger would be sold until the end of August. Meatheads hasn't ruled out future projects with Gould, and Sanders said the partnership has been nice for the company.
"We looked at our assets, what we had. [We] figured, 'Hey, you know, why don't we try to tie that in somewhere to give it back to Robbie's organization?' [It] promotes awareness with his organization as well as a cool burger on the menu," Sanders said.
And the burger?
"Delicious," Sanders said.
"Robbie is an all-American kid, so it's kind of an all-American burger," Sanders said. "With a spicy kick, because Robbie is a kicker."